Competition in the real estate market is growing day by day. Only successful companies that operate in several area and offer to their customers the most complete and high-quality range of services can survive in this environment.

Of great importance in this case is the company’s online representation. A well designed website will introduce your company's activities to the visitors as an effective tool for promoting products and services to potential customers.

Realtors who develop a site of their own enjoy great opportunities. If you have a web site, people can access the data base of your real estate agency at any time, view all property sale, purchase or lease offers, and apply for the most interesting options online.

Realtors can use their websites to post an unlimited amount of information, such as the following:

• real estate prices by city, regions, types of houses and apartments, which enables customers to select items of interest quickly;
• data on the terms of transaction registration, agency services and special promotions for customers available.

Thus, every realtor should have a website for the following reasons:

1. Show off their personalities
You need to use your website, blog, and social media to become a valuable resource of to-the-point and helpful information.

2. Brand your website
By introducing a site of your own you create a brand, as your website is a direct reflection of your goals and services.

3. Stay in contact
Internet presence will allow all current and potential clients to get in touch with you and access the information you have anytime and anywhere.

4. Promote their expertise
Creating a blog on your website could help you attract an audience and gain your readers’ trust. Having a blog enables the agent to keep potential clients informed of the latest news. Blog is a great place to post links to social media sites such as LinkedIn, Facebook, and Twitter.