FW Real Estate – Documentation
SEO Booster
The FWRE SEO Booster plugin improves search engine visibility for property and agent pages by generating dynamic <title> tags from property data and outputting Google JSON-LD structured data for rich results in search listings.
What SEO Booster Does
- Dynamic page titles — replaces generic site titles with keyword-rich titles built automatically from property category, type, price, address, and more.
- Google structured data — injects a
RealEstateListingJSON-LD block into property detail pages, enabling Google to display property images, price, and address directly in search results as rich snippets. - Agent page SEO — a separate title mask for agent profile pages uses agent name, company, and phone number to improve visibility for agent-specific searches.
Settings
All SEO Booster options are found in Settings → General tab → SEO Booster card.
| Setting | Default | Description |
|---|---|---|
| Property page title mask | {site} {category} {type} {price} {title} {address} | Template for the <title> tag on property detail pages. Combine tokens with any custom text. |
| Agent page title mask | {site} {agent_company} {agent_name} {agent_tel} | Template for the <title> tag on agent profile pages. Only visible when the Agents plugin is installed. |
| Google structured data | Enabled | Outputs a JSON-LD RealEstateListing block on property detail pages for Google rich results. |
Property Title Mask Tokens
Use any combination of the following tokens and custom text in the property page title mask. For example: {title} - {category} for {type} | {site}
| Token | Replaced with |
|---|---|
{site} | Site name |
{category} | Property category name |
{type} | Property type (sale / rent) |
{price} | Formatted property price |
{title} | Property title |
{address} | Property address |
Agent Title Mask Tokens
These tokens are available in the agent page title mask and only apply when the Agents plugin is installed.
| Token | Replaced with |
|---|---|
{site} | Site name |
{agent_company} | Agent company name |
{agent_name} | Agent full name |
{agent_tel} | Agent phone number |
Google Structured Data and Rich Results
When Google structured data is enabled, the plugin injects a <script type="application/ld+json"> block into the <head> of each property detail page using the RealEstateListing schema. This allows Google to display property details — including images, price, and address — as rich snippets directly in search results, increasing click-through rates without any additional manual markup.
Title masks apply only to property detail and agent profile pages. Listing pages and other views continue to use the standard Joomla page title.
To install this addon, open the Add-ons panel inside FW Real Estate. See Getting Started → Add-ons for details on free addons, paid addons, and site verification.
