FW Real Estate – Documentation

A photo gallery shows what a property looks like. A video shows how it feels — how the rooms connect, how big they are, what the light does at a particular time of day. A walkthrough answers in ninety seconds what a gallery cannot answer at all, and it is the single strongest reason a visitor stays on a property page.

Use Cases

• A walkthrough. The commonest and most useful case — one continuous take through the property from entrance to back garden.
• Drone footage. For land, for a view, or for anything where the setting is the selling point.
• A development film. A produced piece for a new build where there is nothing yet to photograph.

Adding a Video to a Property

Once the add-on is enabled, the property form gains a Video card. There are three ways to supply a video — use whichever suits the property.

• YouTube or Vimeo ID. Paste the video ID. The player is embedded directly on the property page.
• A direct link. An MP4 or embed URL held anywhere — your CDN, a client's server, or any public address.
• An uploaded file. An MP4, WebM, or MOV uploaded to this property and played from your own site.

Poster Image

The poster image is the frame displayed before playback starts. It is also the thumbnail search engines use when they index the video. Always set it — the automatic frame a player picks is usually a blur of motion caught mid-transition. A clean, well-composed still of the property's best room or exterior is what a visitor decides from before pressing play.

On the Front End

The video appears on the property page in a standard player. It also carries into the page's structured data, so a search engine can see the property has a video and surface it accordingly in results.

Hosting: Reach Against Control

Hosting on YouTube or Vimeo costs nothing in bandwidth and works on every device. The trade-off is that the player brings another platform's branding, recommendations, and suggested videos alongside yours. Uploading to your own site removes all of that and keeps the visitor's attention on the property — but the file size lands on your hosting.

An uploaded video is stored with the property alongside its photos and is included in any backups that cover them.

To install this addon, open the Add-ons panel inside FW Real Estate. See Getting Started → Add-ons for details on free addons, paid addons, and site verification.