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FW Real Estate – Documentation

MLS Grid Integration

FW Real Estate tutorial for WordPress

MLS Grid integration is built and configured for each client as part of a setup service. There is nothing to install or configure yourself. This page describes what the integration does so you can decide whether you want it.

What It Is

An automatic feed from MLS Grid into your FW Real Estate site: listings, photos, price changes, and withdrawals, kept in step without anybody re-typing them.

MLS Grid is a normalised RESO Web API service that resells access to many US and Canadian MLSs through a single interface. That makes it the usual answer for an agency that needs more than one board's data — one agreement, one feed, multiple markets.

Why This Is a Service, Not a Plugin

The feed itself is the easy part. What takes real work is the mapping. Every MLS names its fields differently, carries its own status vocabulary, and attaches its own licence conditions about what may be displayed and for how long. Getting that wrong produces no error message — it produces a site full of listings that are subtly incorrect, or that breach the terms you signed with your board. The integration is therefore scoped per client against your feed, your board's rules, and your own field set.

How the Integration Works Once Live

  • It runs on a schedule. The site's own scheduled job fetches new and changed listings automatically. Nobody has to press anything.
  • Feed fields are mapped onto yours. Setup pulls a sample of real records from your feed and maps its fields onto your property fields — including any fields your add-ons contribute — so imported listings look like the ones you enter by hand.
  • Nothing runs until a sample has come back. Until the credentials have actually returned data, a real import cannot be started. A misconfigured feed imports nothing rather than something wrong.
  • Updates and removals follow the feed. A price change at the source becomes a price change on your site; a withdrawn listing stops being published.
  • Photos come across with the listings and go through your site's own image pipeline — resized, and watermarked if you use that feature, exactly like any other property photo.

What We Need From You

  • Your own agreement with the data provider. Credentials are issued to you, under your licence with the board or platform. We cannot supply them, and a feed cannot be shared between sites.
  • A decision about scope. Which offices, property types, and statuses to include — feeds are usually larger than what a site should show.
  • Your field priorities. Which feed fields matter most to you, and what should happen where the feed is silent.

How to Order

Contact us with the platform you are on and the feed you have access to, and we will scope the work. If you do not have access yet, we can advise on what to ask your board or provider for.

Imported Listings Are Ordinary Properties

Once listings are in your site, they use your design, your search, your add-ons, and your URLs like anything else. The feed is a source, not a separate section of the site. Board attribution requirements, display limits, and retention rules are part of your agreement, and the integration is configured to respect them.


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