FW Real Estate – Documentation

The PDF Brochure add-on turns any property listing into a downloadable PDF and — before sending it — asks the visitor for their contact details. The brochure is the excuse; the contact is the product. A visitor who wants a property as a PDF is preparing to show it to someone else — a partner, a parent, a business associate — which is a much later stage of the search than a casual page view, and worth capturing.

Use Cases

• Something to take to a viewing. Buyers still print, and an agency-branded sheet beats a phone screenshot.
• Turning interest into a lead. The download form asks for a name and an email address, and every request is recorded in FW Real Estate → Messages with the property attached.
• Automatic follow-up without manual effort. Three emails go out automatically to anyone who downloaded a brochure and has not been in touch — at 24 hours, 7 days, and 14 days after the request.
• Attaching the brochure to enquiries. The property's PDF can also be attached to enquiry emails sent through the contact form.

Settings

Open Configuration → Add-ons → Brochure PDF to configure the add-on.

• PDF template — choose Default, Compact, or Luxury. Each is a different layout for the generated document.
• Accent colour — the colour applied throughout the PDF. Set it to match your brand.
• Phone required / Address required — controls which fields the request form insists on. Both are optional by design. A name and an email address are already a lead — only require phone or address if your team genuinely acts on them. Every extra required field costs you requests.
• Attach to contact form — when enabled, the property's PDF is also attached to enquiry emails.
• Share email subject and body — the email that delivers the brochure to the person who requested it.

Brochure Drip Follow-Ups

This is the feature that earns the add-on its place. Three follow-up emails are sent automatically to anyone who requested a brochure and has not replied or made contact since. Each is sent once per request; a request that has already produced a conversation stops receiving them.

• Follow-up 1 — after 24 hours. Confirm the brochure arrived and invite a question. Keep it short.
• Follow-up 2 — after 7 days. Offer something useful — a viewing, an answer, a related property. This is the email that opens conversations.
• Follow-up 3 — after 14 days. A brief last touch. Acknowledge they may have moved on, leave the door open.

Each follow-up has its own subject and body fields. Write them as a sequence, not three copies of the same message — three identical nudges are reliably marked as spam. The first confirms, the second helps, the third closes gracefully.

Important: the drip follow-ups depend on WordPress's scheduled job. If the scheduled job is not running, brochures are still sent on request — but no follow-up email ever goes out.

Front End

A Brochure button appears on the property page. Clicking it opens a short form asking for contact details. On submission, the PDF is emailed to the visitor and the request is recorded as a lead in FW Real Estate → Messages with the property attached.

The PDF reflects the fields you publish. Any field hidden on the Fields screen is also absent from the brochure.

To install this addon, open the Add-ons panel inside FW Real Estate. See Getting Started → Add-ons for details on free addons, paid addons, and site verification.