FW Real Estate – Documentation

The Social Share add-on places sharing controls on the property page and on listing cards. It covers the networks people actually use to send a property to someone else — plus a copy-link button and an email form.

Property is shared privately far more often than publicly. The typical action is one person sending a link to a partner, a parent, or a colleague. That is why WhatsApp, Telegram, SMS, and copy-link matter more here than a public feed, and why the email form earns its place even in an age of messengers: it captures an address.

Use Cases

• Sending a property to someone. The most common sharing action on a property site, and it is one-to-one.
• An agent sharing stock. Copy-link goes straight into whatever the agent already uses with clients.
• Capturing a lead from a share. The email form records the sender as a contact in FW Real Estate → Messages.

Network Switches

Each of the following networks has an individual on/off switch:

• Facebook
• X (Twitter)
• LinkedIn
• WhatsApp
• Telegram
• Pinterest
• SMS
• Copy link
• Email

With all nine switches turned off, the share button is not shown at all. That is the clean way to disable sharing without deactivating the add-on.

Enable only the networks your market actually uses. A share menu with nine icons is one nobody reads; three or four well-chosen options get used.

Share Message

The Share message setting controls the text pre-filled when a visitor shares a property. The placeholder [property_title] is replaced with the property's own title at the moment of sharing. The default is written for one person sending to another — which is what actually happens most of the time.

Email to a Friend

When the Email network is enabled, visitors can send a property directly to someone by filling in a short form. The subject line and body are configurable. The sender's address is recorded in FW Real Estate → Messages as a lead, so every email share becomes a contact who has shown you exactly which property interests them.

Notes

• SMS and WhatsApp open the device's own app. They work best on a phone and are worth keeping enabled even if the desktop share menu looks crowded — most property browsing happens on mobile.
• What a shared link looks like in a messenger or on Facebook — the title, description, and image that appear in the preview — comes from the property page itself. The SEO Booster add-on controls those fields.
• Deactivating the add-on removes the share controls; no other part of your site is affected.

To install this addon, open the Add-ons panel inside FW Real Estate. See Getting Started → Add-ons for details on free addons, paid addons, and site verification.